Embrace Texture with Soul

There’s a reason rust is capturing the imagination of interior designers and bold DIYers alike - it’s raw, industrial, tactile. It's the patina of time and nature, a surface with a story.

Think:

• Weather-worn warehouse conversions in Brooklyn
• Vintage iron gates kissed by the elements
• Ancient terracotta walls in sun-drenched Tuscan towns
• Sculptural earth and stone, shaped by wind and rain
• The seriously chic fusion of warm and cool tones, straight off Milan Design Week

Rust Effect Paint taps into all of this - combining historical weight with modern edge. It's evocative, deeply textural, and totally on-trend. As interiors evolve, artisan paint effects like this are setting the tone for more dynamic and expressive spaces.

Why Rust Is the New Neutral

Warm, earthy tones – think burnt sienna, deep clay, weathered bronze – are officially the new neutrals for 2025. They're rich, super grounding, and surprisingly versatile. Craig & Rose’s Rust Effect nails these tones with an aged, lived-in vibe that layers perfectly with both soft neutrals and those bold, "look at me!" hues.

And that colour combo that we’re all obsessed with right now? Baby blue and burnt orange? It's everywhere! But imagine taking that show-stopping palette to the next level by bringing in the textural depth of a rust finish for the burnt orange elements. This move seriously upgrades the trend from just pretty to truly sophisticated, adding an unexpected warmth and authentic vibe that feels both timeless and totally fresh. Whether you're aiming for industrial chic, a modern rustic feel, or a touch of vintage-inspired décor, Rust brings an unexpected warmth and authenticity that feels timeless and forward-thinking all at once.

Watch the Magic Happen: Real Chemistry, Real Results

One of the most exciting parts? The transformation.

This isn’t a printed-on faux finish. Craig & Rose’s Rust Effect Paint contains real metallic and iron particles that undergo a controlled chemical reaction when activated by the Rust Activator Solution. What you’re seeing isn’t simulated - it’s genuine oxidation, unfolding before your eyes. It means every wall, vase, or architectural feature you treat will have a completely unique finish. Like fingerprints, no two will ever be the same. In a design landscape increasingly driven by personalisation, this stands out.

Endless Applications: From Walls to Furniture

Rust Effect isn’t limited to walls - it’s a bold and tactile tool that can reimagine a space from every angle. Try it on:

• Feature walls to create instant impact in living rooms or entryways
• Fireplace surrounds for a sculptural, focal-point feel
• Architectural details, creating impressive focal points and adding unexpected warmth and authenticity to existing features.
• Planters, garden décor - outside the finish will continue to weather against the elements

It’s designed for both interior and exterior use, so you’re free to experiment wherever your imagination takes you.

Sealing Your Rust Effect Finish

The natural oxidation process of Artisan Rust Effect can leave a slight residue. To reduce this and create a darker appearance, you can apply a wax or sealant. However, it's crucial to sample first, as sealing will alter the overall look of the finish.

Important Considerations for Application

To maintain the integrity of the rust effect, avoid using it in bathrooms, on furniture, or in areas with high humidity indoors. In these environments, the rust effect can react with the moisture and may turn black.

Easy for DIYers, Loved by Pros

While the results look high-end and artisan-crafted, the process is refreshingly accessible. The Craig & Rose Rust Effect paint includes simple, clear instructions, the technique is achievable for both weekend warriors and professional decorators.

No need for special tools or pro-level skills—just a bit of vision, and a love for the unexpected.

Why Rust Effect Paint Is a 2025 Essential

In a world of mass-produced sameness, Rust Effect stands for individuality. It's a tactile antidote to perfection - a way to celebrate imperfection, age, and authenticity. As the design world leans into emotion, heritage, and meaningful expression, this is a finish that speaks volumes.

Craig & Rose Rust Effect Paint doesn’t just cover a wall—it transforms a space, reshaping the way it feels, moves, and inspires. If you’re looking to add depth, soul, and serious design cred, there’s no better place to start.

HOW TO APPLY ARTISAN RUST EFFECT